Asia Blog List

Friday, May 17, 2013

How Yelp Protects Consumers From Fake Reviews

This blog entry was originally published on the Huffington Post

Earlier this week, the blog Eater posted an entry about an alarming Craigslist ad by an unscrupulous business owner attempting to pay for fake Yelp reviews. The good news is that Yelp has pioneered successful strategies in fighting consumer fraud.

Most small businesses understand that the easiest way to establish a great reputation on Yelp is to provide superior service and an excellent product; in other words, ensure folks that patronize the business have a 5-star experience. For the minority of businesses that don't understand this, we go to great lengths to protect the integrity of Yelp's content and ensure consumers aren't misled. Yelp employs two tools to attack the problem of consumer deception:

1. Yelp runs sting operations to shame businesses participating in deliberate attempts to mislead consumers with fake reviews. Members of Yelp's user support team -- often tipped by community members themselves -- respond to ads similar to the Craigslist ad in the Eater report in an effort to identify the nefarious businesses. Once smoking gun evidence is acquired, a consumer alert is placed on the business's listing. Here's what this looks like on a business page:

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2. If these businesses aren't caught red-handed while attempting to deceive consumers, they typically find themselves hitting a frustrating wall anyway: Yelp's review filter. Every day, Yelp's automated software -- or review filter -- examines every review and ultimately deemphasizes around 20% of the more than 39 million reviews onto a secondary "Filtered reviews" page linked at the bottom of business listings. In a recent test, BusinessWeek reported that Yelp was the only review website of seven to effectively suppress shill reviews that were purchased and posted to mislead would-be customers. For more information about why Yelp has a filter, watch this short video:

The integrity of Yelp's content is critical to its usefulness. Our ability to help over 100 million people a month connect with great local businesses is achieved by a combination of technological approaches (automated filtering software) and proactive sleuthing designed to smoke out the few bad actors. We'll continue to aggressively fight attempts to game the system and to develop innovative techniques for protecting consumers.

That way, you can relax and just focus on finding that remarkable roofer or practical plumber or sympathetic stylist or delicious donut maker or....


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Thursday, May 16, 2013

Top Ten 2013 Summer Holiday Trends


Summer is starting to make its presence felt in the Northern Hemisphere, resulting in thousands of travel plans being dreamed up and made. We take a look at these Top Ten 2013 summer trends and how they will affect your plans, jazz up your holiday and improve your trip.



10. Airport Security

Getting on a jet-plane and flying off is made dramatically less exciting by having to do the airport security dance. If you’ve ever travelled by plane, you’ll know it. The coat-off, unlace/unbuckle shoe, whip-off-belt jiggle, which is then followed by the shuffle through and scramble to put it all back on. If you’re really lucky, you’ll set the detector off and have to add the full body feel up to the routine. However, now there is a way to escape having to even take you laptop out of its bag: join the TSA precheck club and frustrating security checks will become a thing of the past.


9. Luxury Contiki, without the price tag

Luxury and cheap and two very contrasting adjectives, but they go hand in hand when it comes to booking a luxury Contiki holiday this summer. Various Contiki tour operators, such as Abercrombie and Kent, have broadened their offering of activities and lodgings, so as to attract a wider range of travellers. This means you can taste the high-life, without forking out large sums of money. Just be aware that some tour operators will increase the size of the groups to lower the costs. For some, this just means more people to socialise with, but for other is can be a crowded nightmare. Make sure you check the max group capacity before you book if this is a concern.

8. Smartphone = Smart Traveller

Carrying fiddly bits of paper in the form of boarding passes and tickets is fast becoming a thing of the past. Especially with apps such as Passbook which is not free and ready to download, but comes standard with ios6. Passbook allows you to store your tickets for everything; from your boarding pass to your travel insurance to hotel bookings.

7. Online booking

Gone are the days when you needed someone else to book your flights and plan your trip. Online booking has been around for ages, but more and more people are relying on this method to not only get where they are going, but also ensure they get the best possible prices while doing so. And booking sites are encouraging this. There are a variety of accommodation and flight sites, such as Expedia.com and Travelocity.com, which allow travellers to find the best deals possible. These sites are not just promoting the cheap and nasty, but actual world-class airlines and hotels. You can also book your own travel insurance and rentals online, and usually for much less than what the travel agent is offering you.


6. House Swap

Accommodation can often take up a large portion of your holiday budget, and for some, staying in hotels even detracts from their holiday. So what to do? Well, just as Cameron Diaz and Kate Winslet did in The Holiday, you can try a house swap.  It’s simple. You register on one of many house swap sites such as Lovehomeswap.com or homeswapper.co.uk, get vetted and then get choosing. You can find houses to swap locally and internationally, depending on your location. Just remember, while you may be living in a a wonderful new home for a week or two, a stranger will be living in yours.

5. Lying on the beach

According to Orbitz.com, three quarters of the US population is heading to the beach this summer, and Europe seems set to follow suit. The question is; which beach is everyone heading to? The Travel Channel seems to think its Australia’s Gold Coast. Famous for its perfect surf conditions, golden sands and warm water, the Gold Coast offers a variety of beaches for you to see, and be seen at. The most popular is Kirra Beach – so popular you’ll have to get there super-early to snag a spot, but you’ll only want to leave just after sunset.
Long-layovers and lengthy cramped flights can make travelling absolutely miserable, and unless you have cash to spare for an airport hotel, the best thing you can do is hope you’ll find a quiet corner in which you can doze. Or at least that’s what you had to do. Not anymore, at least not in Abu Dhabi’s International Airport. An introduction of sleeping pods will give you the full private-bed experience for as little as eight British Pounds an hour. Giving you the chance you need to shake off that jet lag and arrive at your destination refreshed and ready to start your vacation.


4. Sailing the Seven Seas

Cruising has always been popular, and why shouldn't it be? You get the full ride when stepping onto a cruise ship – comfortable to luxury accommodation, five-star dining, and world class entertainment. So why has there been a sudden burst of increased interest? Well it’s not really the actual cruise ships that are attracting all the attention, but rather where they are sailing to. The Western world has been thoroughly saturated with cruise ships, so now they are moving East. This means the chance to taste new cultures and explore different cities is easier than ever before. Liners cruising to the far end of the world include P&O, Crystal Cruises, and HollandAmerica.

3. Pop-up hotels

Festivals, retreats and random fields this summer are going to be able to offer you so much more in terms of accommodation. Pop-up hotels, in simple terms, are various forms of accommodation that can be set up practically anywhere and offer a full luxury hotel service. This idea has become very popular at festivals events around the UK. Glamping, which is luxury camping, has been taken to a whole new level at these events, and you know don’t only get the hotel-like surroundings but also the service that goes along with it. Or you can opt to stay in stacked hotel like the ones offered by snoozebox.com. You’ll have four solid walls, a full hotel service and a truly unique experience as no pop-up hotel is ever the same.

2. Self - Tours

Group tours can be great, you don’t have to organise anything, or consult chunky guidebooks to know what exactly it is you’re gazing at in awe. The problem is, they cost dollar and are limited to certain attractions. Enter the new almost-hands-free self-tour. Depending on the city you’re in, you can download a guide that uses geo-locators to pick up where you are and what attractions are surrounding you, playing audio information as you approach them. The best thing about these guides is that once they’re downloaded onto your smart phone they no longer need to use data and works completely off-line.  Download our Hummba City Guides today on Google Play and at the Apple app store.


 1. Sleeping Pods

Long-layovers and lengthy cramped flights can make travelling absolutely miserable, and unless you have cash to spare for an airport hotel, the best thing you can do is hope you’ll find a quiet corner in which you can doze. Or at least that’s what you had to do. Not anymore, at least not in Abu Dhabi’s International Airport. An introduction of sleeping pods will give you the full private-bed experience for as little as eight British Pounds an hour. Giving you the chance you need to shake off that jet lag and arrive at your destination refreshed and ready to start your vacation.





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Picking the perfect spot just got easier with even more menus in Explore!

It’s a Saturday night and you’re meeting friends for dinner. You’ve narrowed the choices down to two popular Italian spots — but how to choose? Starting today, you’ll see more menus in Foursquare, so you can decide given what restaurants have to offer. In addition to SinglePlatform, we’ve also partnered with Locu (a company that shares our mission of helping restaurants and local businesses connect with customers).

Locu
Along with browsing through tips and photos, you can check the menu to see if a restaurant has your favorite dish, like spinach gnocchi or chicken parm. Foursquare isn’t just limited to dinner. If you’re searching for brunch, lunch, drinks, or dessert, you’ll be able to view those menus, too.

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We’re also working to incorporate price and service lists for non-restaurants. Soon, you’ll be able to scope out the services offered by spas, nail salons, hair salons, yoga studios, gyms, dry cleaners, and more!

Do you manage a small business? Update your listing at foursquare.com, and add your menu on Locu and SinglePlatform to help more people find you in Explore.


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Find the perfect place to go – now you can filter by price, what’s open, where friends have been, and more

Need to find just the right spot? We’ve added extra filters on foursquare.com to make finding the perfect date spot, brunch place, or bar even easier.

Brunch search

Click the buttons at the top of the page to tailor your results:

  • Choose a price range (like a fancy restaurant for Mother’s Day)
  • See which places are offering money-saving specials
  • See only shops that are open right now

And because it’s Foursquare, it’s easy to personalize the recommendations (you’ll need to log in to use these):

  • See restaurants you haven’t been to before (new adventures!)
  • See bars your friends like to go to
  • See places you’ve saved (make headway on your to-do list!)

We’ll be rolling out more options in the future, along with filters on your phone so you can find the perfect place when you’re on the go. Head to foursquare.com/explore now to try it out!


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Show mom how much you care — find the perfect gift or brunch spot for Sunday

It’s not too late to do something special for the mom in your life this Mother’s Day. Don’t have time to hand-craft a custom coupon book full of coffee dates, spa visits, and free hugs? Not a problem. Use Foursquare to create the illusion that you’re the best kid on the planet.

Click the links below to find a special Mother’s Day gift or plan a Sunday activity:

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Just hit 100 weeks in the row at the gym? Now you can easily share your best moments

We hear this story from our community all the time – people dragging themselves out of bed in the morning to keep their gym streak alive, or going out of their way to try a new pizza joint so they can up their expertise.

Now, when Foursquare reminds you that you’re doing great, it’s easier to share those moments with the world. Just tap the new share button after you check in to post to Twitter, Facebook, and more.

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Download the latest updates on iPhone and Android to try it out!


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Say hello to Foursquare for Windows Phone 8 — optimized for Nokia Lumia phones!

Good news, Windows Phone fans: we’ve been working closely with Nokia and Microsoft, and today, we’re finally taking the covers off a brand new version of Foursquare for Windows Phone 8, specially optimized for Nokia’s shiny new Lumia phones.

So now, when you’re looking for something interesting to do, join over 33 million people who turn to Foursquare to find great places friends and locals love. The new app has all the best Foursquare features, each tailored for the Metro UI — beautiful maps, great insider tips, trending places, and more. Some of the Lumia models even integrate Foursquare data into their augmented reality experience (!!!), so it feels like you’re in the future when you’re finding cool places and money-saving deals.

Windows Phone 8

Have a Nokia Lumia? Grab your official Windows Phone 8 update from the Nokia Collection in the Windows Phone Marketplace, rolling out now. If you’re rocking a phone running Windows Phone 7, stay tuned for updates. Happy exploring!


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